There’s been a recent boom in graphic design work for me since creating the Khmerican logo. Remember when I said I was working on a secret project in an earlier post? Well, I was talking about a logo for the Cambodia Now Travel brand. They are a premier travel company offering best in class, all-inclusive tours to Cambodia and South East Asia, and it was such a pleasure working with them!
The main goal was to give the old logo (above) a brand new make-over. We wanted the new logo to be bold, vibrant and showcase the beauty of Cambodia.
In the above concept sketch, I featured a simplified and bolder Angkor Wat icon since that is a huge attraction for Cambodia. The Angkor and other icons to be decided will be framed by a crescent “C” for Cambodia Now, and the company name flows on a big wave ribbon.
Above are two of the mockups I created for the next round. I included the simple design that features Angkor Wat by itself along with several other versions that incorporated an Apsara dancer and the romdoul flower, which is the national flower of Cambodia. These three pieces are very iconic when talking about Cambodia, so I was very excited to include them in the design.
In the next round, I played with placement and colors of the selected icons. A palm tree was even requested to emphasize that the company offers a multitude of different types of vacations in Cambodia – there is culture, arts, nature, as well as paradise. Furthermore, the Apsara dancer was given a crown. I didn’t include the crown initially due to concerns regarding shrunken small details that would not be seen when scaled down. Once I created the crown for our dancer, she looked even cooler! In the words of my husband, she looks badass. Furthermore, I provided a selection of various fonts and we all agreed on Lobster 1.4.
The three mockups you see above are from several revision phases. As you can see, the palm tree was removed. I felt that the palm tree didn’t fit in with the Angkor Wat and the Apsara. It made the design off-balanced, and thankfully the clients agreed.
Aside from finding balance in the organization of the elements Angkor Wat, Apsara, romdoul and wave, the coloring was the most difficult task. The goal was to keep the color palette limited to about 3 colors due to future printing and screen printing considerations, but because there are so many interweaving icons, it proved to be a difficult task.
Ultimately, we decided to remove the romdoul flower since it was hard to make out on the Apsara dancer’s ear. Although the romdoul is important, I believe it was a necessary choice to remove it.
As for color, we chose to keep the color palette in the blue and orange complements. This way we can have 2 main shades of blue to compliment the orange and yellow on the sunset and Apsara dancer.
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